Many of the female entrepreneurs just aren't pitching those kinds of products, even if we know that there are plenty of women who are creating tech-friendly products for investors. On the flip side, Robert made his fortune with technology companies, so those are the Shark Tank products that usually get on his radar, in addition to those involving sports or dogs since he is also an active, puppy-loving guy.
Daymond founded the clothing line FUBU, so naturally, many of the fashion pitches on Shark Tank are up his alley. Many of the products Lori has invented over the years fall into the lifestyle category, not to mention she is the Queen of QVC, so of course she's looking to invest in products that will sell well on that platform, namely those in the fashion, beauty, and home departments. So the differences in the types of products male and female entrepreneurs pitch may help explain why some sharks invest in more female entrepreneurs than others. The sharks tend to invest in products that they have some sort of business savvy or area of expertise in. At this time, ABC has not responded to Bustle's request for comment about Shark Tank's efforts to cast female entrepreneurs. It's unclear whether Shark Tank tries to cast women with these types of businesses or if the women who audition just tend to have businesses that fall in these sectors, which, by the way, are just as important as any others. As such, 44 percent of the products they pitch would fall into categories traditionally regarded as feminine, while approximately 41 percent would be regarded as stereotypically masculine industries, and nearly 15 percent are neutral products.
The products pitched by male entrepreneurs tend to be more diversified, running the gamut from technology to fashion to fitness to food and everything in between. I want to put a pin in this for just a second and point out that around 80 percent of products presented by women on Shark Tank fall into stereotypically feminine categories, such as home décor, cooking, cleaning, food, fashion, beauty, or products for children that are often related to motherhood. Robert and Kevin have also noticeably been a part of more of the deals with male-owned businesses than those owned by women. Co-ed partnerships and teams did the best with more than 54 percent of them scoring deals.Īs you can see, Barbara is more than twice as likely to invest in the deals made with female entrepreneurs than those made with male entrepreneurs. A little more than 53 percent of pitches from female entrepreneurs snagged a deal, compared to the 48 percent of pitches from men. While women may not appear on Shark Tank as often as men, when they do get on the show, they really make it count. Unsurprisingly, the majority of pitches, to the tune of nearly 60 percent of them, have come from men, while the rest of the pitches have come from pairs or teams of entrepreneurs made up of both genders, a little more than 14 percent.īut here's the good news. Out of the 459 pitches that have appeared on the show during its six seasons, 118, or about 26 percent of them, have come solely from women. At one moment, Shark Tank will support the business ambitions of women, and a second later, it will reinforce age-old stereotypes about what women should want in life.įirst, let's look at female representation on Shark Tank from a purely numerical standpoint, based on some number crunching I did after looking at all of the deals made in the 113 episodes that have aired since 2009. Believe it or not, Shark Tank is more nuanced than that, and it has a complicated relationship with gender, from the way it presents female entrepreneurs to the way it describes female consumers to who actually scores a deal at the end of the day. It would be too easy to say that Shark Tank gives female entrepreneurs a much-needed voice or that it's stifling them as much as ever. So making entertainment out of business just seems like it would break your feminist heart over and over and over again.
SHARK TANK KOOKN KAP TV
Hollywood continues to have its own share of problems with representing gender, and reality TV is probably the last place you want to look for anything groundbreaking in this area ( The Bachelor/Bachelorette, anyone?). Should we really expect the women on Shark Tank to have it any easier? There are only 24 female CEOs among all of the Fortune 500 companies. Nearly twice as many businesses are owned by men, according to the most recent data available from the United States Census Bureau's Survey of Business Owners.
Women earned 78 percent of what men were paid in 2013. It's no secret that when it comes to business, as with most aspects of society, women are still fighting for equality.
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